About the Role and Responsibilities
Location: Plano, TX
About the Role:
The Channel Marketing Manager (CMM) is responsible for developing, executing and measuring marketing plans and lead-generation programs with McAfee Corporate Reseller partners including CDW, Dell, Insight, PC Connection, SHI & Softchoice. The CMM will work with partners to create customer demand through direct marketing, sales plays, integrated multi-touch campaigns and field events. The CMM will help to enable the partners sales organization through customized partner sales tools, communications, partner trainings and sales incentives. The CMM will manage the MDF marketing budget and all related budget activities for their partners and work in tandem with the McAfee Channel Account Manager (CAM) on marketing investments. The CMM will provide ROI reporting on partner activities and provide marketing reviews on a regular basis. This person will work closely with the McAfee channel sales teams and field marketing teams to drive company initiatives. This position reports directly to the Director, Channel Marketing North America.
Key Responsibilities:
-
Accountable for aligning, driving and measuring marketing plans to maximize revenue potential.
- Responsible for strategizing and implementing McAfee participation in reseller programs as appropriate.
- Identify opportunities with reseller partners to drive commnunications objectives and strategies to exceed business/revenue objectives.
- Provide content for partner commnunication vehicles on sales campaigns, promotions, product launches, training and incentives
- Develop sales enablement tools and SPIFs specific to partner needs
- Manage quarterfly MDF budget to enable growth in SMB & Commercial sales segments.
- Provide ROI reporting and metrics
Qualifications
Required Experience/Skills & Education:
- 7+ years business experience.
-
4+ years experience in channel marketing/marketing management.
-
A bachelor’s degree in marketing and/or communications.
-
Technology industry experience.
Preferred:
-
Proven success as a Channel Marketing Manager.
-
Strategic thinking. Ability to think long term but also understand the short term implications and steps necessary to align to a long term vision
-
Organizational skills with the ability to manage multiple projects and priorities at once.
-
Interpersonal skills and a positive attitude
-
Flexibility with the ability to prioritize in a quick moving industry.
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world's largest dedicated security technology company. We are relentlessly focused on constantly finding new ways to keep our customers safe. Share your talents with us in the dynamic security industry, and experience the meaningful, interesting work that is waiting for you!
McAfee is an Equal Employment Opportunity employer. We celebrate diversity!
Click here for full EEO statement.
Job: Media Marketing
Primary Location: NA-USA-TX-Plano
Position Number: 866498
Schedule: Full-time
Location: Plano, TX
About the Role:
The Channel Marketing Manager (CMM) is responsible for developing, executing and measuring marketing plans and lead-generation programs with McAfee Corporate Reseller partners including CDW, Dell, Insight, PC Connection, SHI & Softchoice. The CMM will work with partners to create customer demand through direct marketing, sales plays, integrated multi-touch campaigns and field events. The CMM will help to enable the partners sales organization through customized partner sales tools, communications, partner trainings and sales incentives. The CMM will manage the MDF marketing budget and all related budget activities for their partners and work in tandem with the McAfee Channel Account Manager (CAM) on marketing investments. The CMM will provide ROI reporting on partner activities and provide marketing reviews on a regular basis. This person will work closely with the McAfee channel sales teams and field marketing teams to drive company initiatives. This position reports directly to the Director, Channel Marketing North America.
Key Responsibilities:
-
Accountable for aligning, driving and measuring marketing plans to maximize revenue potential.
- Responsible for strategizing and implementing McAfee participation in reseller programs as appropriate.
- Identify opportunities with reseller partners to drive commnunications objectives and strategies to exceed business/revenue objectives.
- Provide content for partner commnunication vehicles on sales campaigns, promotions, product launches, training and incentives
- Develop sales enablement tools and SPIFs specific to partner needs
- Manage quarterfly MDF budget to enable growth in SMB & Commercial sales segments.
- Provide ROI reporting and metrics
Qualifications
Required Experience/Skills & Education:
- 7+ years business experience.
-
4+ years experience in channel marketing/marketing management.
-
A bachelor’s degree in marketing and/or communications.
-
Technology industry experience.
Preferred:
-
Proven success as a Channel Marketing Manager.
-
Strategic thinking. Ability to think long term but also understand the short term implications and steps necessary to align to a long term vision
-
Organizational skills with the ability to manage multiple projects and priorities at once.
-
Interpersonal skills and a positive attitude
-
Flexibility with the ability to prioritize in a quick moving industry.
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world's largest dedicated security technology company. We are relentlessly focused on constantly finding new ways to keep our customers safe. Share your talents with us in the dynamic security industry, and experience the meaningful, interesting work that is waiting for you!
McAfee is an Equal Employment Opportunity employer. We celebrate diversity!
Click here for full EEO statement.
Job: Media Marketing
Primary Location: NA-USA-TX-Plano
Position Number: 866498
Schedule: Full-time